The Challenge
Negative sentiment towards police officers, retirees outpacing new applicants, and a lengthy police academy all created a need for more applicants than ever for the CHP.
The Solution
We created a positive, empowering digital campaign that encouraged applicants to be the change they wanted to see in law enforcement. We also created sites and videos that simplified the application process and highlighted key benefits, including a $100K+ starting salary and excellent retirement and health benefits.
The Results
In just 5 months, our results outpaced all the top law enforcement agencies in the country with 3.7K new applicants and 86K+ new users.
