The Challenge
Mounting stress factors have led to a rise in mental health-related issues among the Texas farmers, ranchers and agricultural workers. In this male-dominated industry, there is a heavy stigma around mental health, leading many to suffer in silence.
The Solution
The Texas AgriStress Hotline provides a way for agricultural communities to seek immediate help. Our multi-point campaign put this essential resource directly in their capable hands with authentically powerful photos and empathetic, empowering messaging in digital, social, OOH, print, and a press release.
The Results
The campaign’s press release earned 11 unique placements and 5.1MM visitors per month, while the Texas Department of Agriculture saw increases across social media in followers, engagements, impressions, and reach. It also earned a silver ADDY with the Dallas AAF.
