The Challenge
The Infiniti QX70 was the top of the lineup and had a lot of options. The Specifications Guide needed to clearly communicate the features and benefits while maintaining the brand’s luxury and emotional identity.
The Solution
This Specifications Guide prominently showcased all the best this luxury brand had to offer while smoothly guiding consumers through its diverse choices. The tone was sumptuous without being presumptuous, and aspirational, intimate, and emotive.