The Challenge
Mission’s shoppers were looking for new flavors and meals, and food industry insights revealed that tropical flavors offered an “approachable adventure.”
The Solution
We created new branding and a campaign that fed those insights with Sweet Hawaiian Tortillas. A digital branding campaign, along with in-store POS and organic social filled shoppers’ heads with the full potential of this tropical treat.
The Results
Exceeding every goal, it earned a 4.2% engagement rate, 29.8K impressions, and 1,300 engagements. The awards were sweet too, taking gold for Best Social Media Campaign at AAF Dallas and gold at AAF regionals.
